Our Philosophy

We believe every decision in the litigation cycle should be made with a deep understanding of how a future jury would view the case.

Reliable insights into the juror perspective result in more efficient discovery, more accurate evaluations, more persuasive trial themes, and more favorable settlements and verdicts.

Our grounding is in the story model of persuasion science, which focuses on how jurors construct narrative storylines from a pattern of facts to help them receive and process large amounts of information, evaluate the credibility of witnesses, and decide what evidence should be central to their ultimate verdict.

Respect for the jury is at the heart of what we do. Without it we would be unable to stand in the jurors’ shoes and see the evidence as they see it. Jurors believe the truth is simple and lies are complicated. We specialize in providing trial teams with strategies, themes, and messages that resonate with jurors because they are direct, accessible, and compelling.

Jurors believe the truth is simple and lies are complicated.